Rick's Cabaret Las Vegas Gears Up For Packed House As Tourists Return To Las Vegas Over Labor Day

Leading Sin City Gentlemen's Club Will Follow the Weekend with a Three-Night Party to Celebrate Its 2nd Anniversary

LAS VEGAS - (September 3rd, 2010) – Rick's Cabaret Las Vegas, the ultimate upscale gentlemen's club in the nation’s recreation capital, is gearing up to greet a customer surge as the city reclaims its crown as "most popular Labor Day destination." The club is a part of the Rick's Cabaret International, Inc. [NASDAQ-GM:RICK] group of adult nightclubs.

"Orbitz.com has announced that Las Vegas is the most frequently booked destination for this Labor Day weekend, based its air and hotel traffic count, and we'll be ready for the extra visitors," according to Andy Studebaker, general manager of the cabaret at 3355 Procyon Street, just off the Las Vegas Strip. "We're also expecting big crowds on September 7th, 8th and 9th as we throw parties to celebrate our second anniversary."

Rick's Cabaret Las Vegas has added to its roster of beautiful entertainers in anticipation of larger crowds. "We'll have hundreds of the most beautiful women in the world in the club during Labor Day weekend September 3rd through the 6th, continuing right through Thursday for our anniversary parties," Studebaker said.

"We are rolling out our fleet of party buses, limos and Rick's Mobiles to provide free pickups from your hotel to bring you right to the club with free admission," he added. "As a reward for making us the #1 club in Las Vegas, on Tuesday and Wednesday we'll serve $2 drinks and $150 bottle from 4pm-11pm with complimentary buffet, and door prizes; on Thursday it’s open bar 8pm-11pm, $150 bottles all night, complimentary buffet, and door prizes."

Studebaker also said guests at the anniversary parties will be eligible to win door prizes, including an expense paid trip in October to New York City to help the Rick's Cabaret in mid-town Manhattan celebrate its fifth anniversary.

Rick's Cabaret Las Vegas has achieved fame for its seemingly unlimited number of exotic entertainers award-winning aerialist performers, beautiful decor and party atmosphere. The main club room features hundreds of comfortable, rolling leather captain's chairs, a state of the art light and sound system. More than two dozen big screen television screens throughout the club let guests keep an eye on the night's sports action no matter what might distract them.

Call 702-367-4000 to arrange for Rick's Cabaret complimentary transportation, or go online at www.rickslasvegas.com to book a reservation.

About Rick's Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, New Orleans, Charlotte, Dallas, Houston, Minneapolis and other cities operate under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publications, and owns the adult internet membership website www.couplestouch.com as well as a network of online adult auction sites under the flagship URL www.naughtybids.com. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com.

Contact: Allan Priaulx, 212-338-0050, allan@ricks.com