RCI Announces Shannon Glaser to Lead Bombshells Restaurant Franchising

Former Twin Peaks Exec Sold 120 Franchises

HOUSTON, TX—November 3, 2016—A subsidiary of RCI Hospitality Holdings, Inc. (Nasdaq: RICK) today named Shannon Glaser as Vice President of Franchise andConcept Development of thefast-growing Bombshells Restaurant & Bar chain.

With more than 15 years of experience in all aspects of retail franchising, Ms. Glaser most recently was Senior Director of Franchise andDevelopment ofthe 78-unit Twin Peaks sports bar restaurant chain, where she was instrumental in the company’s growth.

During her six and a half years at Twin Peaks, Ms. Glaser sold more than 120 franchise commitments,generating millions of dollars in upfront fees. To date, 50 of these units have opened, building Twin Peaks’ reputation as one of the nation’s fastest growing restaurant chains.

“We are delighted to have Shannon join us,” said Eric Langan, RCI President and CEO.“With herproventrack record, we are confident she will reach our goal of 80 to 100 Bombshells franchise units over the next 5-10 years.”

“Shannon is the next step in Bombshells’ growth,” said David Simmons, Director of Restaurant Operations. “She is highly respected amongst her peers in the industry as an innovative leader with high integrity.”

“After building two franchises from the ground up, I look forward to expanding Bombshells into a national brand,” Ms. Glaser said. “The themed casual dining segment with sports bar draw has a strong appeal to a broad spectrum of guests. Bombshells will be an exciting opportunity for key multi-unit operators looking for a concept with an exceptional average unit volume of $4 million plus.”

Bombshells is the first military-themed chain in the sports bar/casual dining segment. It comes alive through its hangar-like design, attractive Bombshells Girls withmilitary inspired uniforms, full bar, scratch kitchen, big flat screen TVs, DJs and live music, huge patio, and energetic atmosphere.

Attracting singles, couples, and families, Bombshells does a strong lunch, dinner and late night business. RCI has sevencompany-owned units open or under development. Franchises can be sold in all 50 states. For more information, contact Ms. Glaser at shannon@bmbfran.comor visit www.bombshellsfranchise.com.

Ms. Glaser, 35, started her career in 2000 with Images 4 Kids, expandingthe family-owned children’s daycare photography concept to 100 franchisees, providing mothers across the country with the opportunity to own their own business with the flexibility to raise their children.

She joined Twin Peaks In 2010, establishing its franchise department, and was accountable for the entire development cycle, including strategy, sales, awareness, and relationship management. Twin Peaks became a national brand,named to Restaurant Business magazine’s “The Future 50” list of fast-growing chains.

Ms. Glaser graduated from the University of North Texas with a major in finance, and earned an MBA in Marketing Management and Global Business from the University of Dallas. She is a Certified Franchise Executive, issued by the International Franchise Association.

About RCI Hospitality Holdings, Inc. (Nasdaq: RICK)

With 41 units, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country’s leading company in gentlemen clubs and sports bars/restaurants. Clubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis, and other cities operate under brand names, such as “Rick's Cabaret,” “XTC,” “Club Onyx,” “Vivid Cabaret,” “Jaguars” and “Tootsie’s Cabaret.” Sports bars/restaurants operate under the brand name “Bombshells.” Please visit http://www.rcihospitality.com/

Forward-Looking Statements

This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the company’s actual results to differ materially from those indicated in this press release, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company’s businesses, risks and uncertainties related to cybersecurity, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. The company has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

All references to the “company,” “we,” “our,” and similar terms include RCI Hospitality Holdings, Inc. and its subsidiaries, unless the context indicates otherwise.

Contacts: Gary Fishman and Steven Anreder at 212-532-3232 or gary.fishman@anreder.com and steven.anreder@anreder.com