RCI Announces New Bombshells Restaurant & Bar Open in Houston

HOUSTON, July 18, 2017—RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced the “soft opening” yesterday of a new military themed Bombshells Restaurant & Bar at 14191 Northwest Freeway at the Fairbanks N. Houston Road exit of US 290 in Northwest Houston. Hours are 11 AM to 2 AM daily.

Grand opening will be announced soon. Visit www.4bombshells.com or call (281) 845-6411.

“This is our fifth Bombshells in Texas and the third in Houston,” said Eric Langan, President and CEO of RCI, which was founded and continues to be based in the city. “We have broken ground on a sixth location, picked out a property for our seventh, and plan to develop three more in 2018-2019.”

For the new sports bar/restaurant, an RCI subsidiary constructed a 7,900 square-foot building and a 3,500 square-foot patio. Able to seat up to 400, this Bombshells was also designed as a prototype as part of the chain’s national franchise marketing effort. Individual Bombshells typically employ more than 100 people.

With its military theme, Bombshells Girls in uniform, and a fun, energetic environment, which includes more than 100 HDTVs for sports, DJs, full bars with premium brands and craft brews, an extensive menu and scratch kitchen, Bombshells units attract a diverse demographic of men and women, from millennials to seniors, and from singles and couples to families with children.

“As a result, Bombshells has become known for its ‘social dining’ experience,” said David Simmons, Director of Restaurant Operations. “Unlike other chains, we encourage guests to stay, enjoy and hang out. There’s always something going on.”

Mr. Simmons said the new location has high visibility and good highway access. “Few bars or restaurants in the area are open after 9 PM, and the demographics are similar to our top producing locations in Houston.”

Other features include:

·         Streamlined kitchen to further improve efficiency and guest satisfaction

·         Advanced media technology to better capture a stadium-like audio-visual experience

·         State of the art environmental controls that enable managers to adjust heating, air conditioning, sound, music, and every TV from the touch of an iPad

As part of the chain’s ongoing efforts to support active and veteran military members, Bombshells offers them a 20% discount. Bombshells Girl iPad ordering screens now enable donations to Folds of Honor scholarships for children and spouses of fallen/disabled service members.

“We appreciate the positive response we’ve received in our home town,” Mr. Simmons said. “Bombshells is dedicated to providing greater value to our guests, being community friendly as well as community involved. People in Houston have responded to that, encouraging us to open more units.”

About RCI Hospitality Holdings, Inc. (Nasdaq: RICK)

With 45 units, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country’s leading company in gentlemen’s clubs and sports bars/restaurants. Clubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis and other cities operate under brand names, such as “Rick's Cabaret,” “XTC,” “Club Onyx,” “Vivid Cabaret,” “Jaguars,” “Tootsie’s Cabaret,” and “Scarlett’s Cabaret.” Sports bars/restaurants operate under the brand name “Bombshells.” Please visit http://www.rcihospitality.com/

Forward-Looking Statements

This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the company’s actual results to differ materially from those indicated in this press release, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company’s businesses, risks and uncertainties related to cybersecurity, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. The company has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

Media & Investor Contacts

Gary Fishman and Steven Anreder at 212-532-3232 or gary.fishman@anreder.com and steven.anreder@anreder.com